11 Reasons To Hire a Freelance Copywriter

Copywriting skills don't appear overnight (trust me), and while it's tempting to write your own website content or blog articles, a freelance copywriter is almost always the right move.

This article will explore some benefits of hiring a freelance copywriter and how they can positively impact your marketing strategy. From sharing key messages to creativity, and more, I’ll help you understand all about freelance copywriters and how to hire one for your business.

1. A professional, objective approach

Of course, your insights are important for any piece of written content, but choosing a copywriter means choosing an outside voice. This might sound counterproductive, but a fresh perspective is often the secret ingredient to digital success.

Why? Because being too close to your business means you're often the worst person to write about it. You probably use more jargon than you think and you'll definitely use language that some of your audience won't understand.

Freelance copywriters understand how to write for your audience, not your colleagues, and whip up compelling content that converts interested readers into repeat customers.

2. Accurate, engaging, quality work

Business owners have a track record of writing their own blogs because “It’s just writing, isn’t it?”.  While this is certainly the case, a professional copywriter will ensure that content is free from grammatical errors, which a surprising number of business owners get wrong.  

Coffee, words, a phone, and a laptop. That’s all a copywriter needs.

None of these are mine, like, it’s a stock image. But you get the idea.

Copywriters will also ensure content is engaging and easy to read. This helps users find the right service or products on your site.

Whether achieved through a photo to break up walls of text, a mid-blog CTA to get in touch, or a nudge to follow you on LinkedIn, any copywriter worth their salt will make sure their content is entertaining and informative.

This helps you appeal to more people, leading to more sales for your business and more clicks for key website pages.

3. A freelancer copywriter saves you time

Adding another job to your to-do list is no fun, but freelancers take away the strain of at least one of your marketing tasks. Giving you the time to focus on running your business, a freelance copywriter will write quicker than anybody else on your team.

So, not only will they write quality content for your brand, but they'll do it in good time. This gives you the free time to focus on other jobs that need your attention.

4. Your site can achieve more on search engines

SEO optimisation is the dream of many marketers and a robust content strategy will help you rank higher on search engines like Google. A freelance writer understands this and can write content that appeals to the Google overlords.

Although creative by nature, many copywriters specialise in SEO writing and have years of experience in the field. This means that your content will be easy to read and rank well on Google, giving you the best chance of converting readers into customers.

5.  Freelance copywriters are cheaper than a marketing agency

If you choose to join forces with a freelance copywriter, you're choosing a professional, cost-effective option compared to most digital marketing agencies.  

Money, money, money.

It’s so funny. If you pay me for words.

Funnily enough, almost every freelancer copywriter has worked with a marketing agency in their career, so you're getting the same industry expertise anyway.

And since you're only paying for one human instead of a team, that's a tick in the freelancing column and another reason to choose us for your copywriting needs.

6.  Copywriters get results

Since freelancers usually have vast expertise and a strong track record, they understand how to convert website content into sales for your brand. The result is that success stories in copywriting are much easier to come by when you use a professional.

Before you agree to hire a freelancer copywriter, you can also ask for samples of their work to review. This helps you learn more about how they work and whether they're a good fit for you, your brand, and the specific copywriting project you need help with.

7. We write to appeal to your audience

Freelance copywriters understand how to target your preferred audience with well-written words. These words may come in the form of product descriptions, blog articles, or landing page content, where a freelancer will have the copywriting skills to speak directly to your clients.

Directing people to relevant pages on your website, answering important questions about your business or industry, and more, a freelance copywriter with the right background can help you achieve more quality and a consistent brand tone of voice. This helps you appeal to your perfect customers and shows them how you can help them.

8. Establish yourself as an industry expert

Consumers love businesses that they trust and one of the best ways to build trust is with your website content. Elevating your reputation, quality copywriting helps you stand out and attract more clients.

Blog articles, website content, and all other forms of copywriting can help you build trust with your target audience and each is a tried and trusted method for building a brand. Helping you generate more interest, enquiries, and repeat customers, creative copywriting by an experienced freelancer could be the key to unlocking growth.

10. Flexibility

Freelance copywriters are generally more flexible than marketing agencies and in-house teams. Bonus point, since they're remote workers, you don't have to worry about them getting into the office on time!

Flexible. See.

I can do this. I just choose not to.

Often working on a daily, weekly, or project basis, freelance copywriters can work unconventional hours to get your project over the line. You can also take a vague idea to a freelance copywriter and they'll be able to turn it into a tangible piece of content that your customers are searching for.

11. Freelancers are idea generators

Thinking of blog article topics can be scary for the uninitiated, but some freelance copywriters (like me) do it multiple times a week. So, if you're stuck in the idea-generating stage of article writing, for example, a freelance copywriter can get your creative juices flowing.

Contact a freelance copywriter

With over a decade working with businesses in multiple industries, I'm here to help you with your copywriting requirements. With experience in every size of business from startups to multinational brands and everything in between, I work wonders with words and can take your marketing strategy to another level.

Drop me an email at james@writeocreative.co.uk to find out more and feel free to check out my vast range of copywriting services here.