How Can a freelancer, an outsider, understand your business?

Welcome to Writeo! Where copywriting connects and converts.

Today, I’m talking about hiring a freelance copywriter for your business. I’ll discuss some of the many benefits of doing so, and answer an age-old question in the world of copywriting.

Let’s start with the question.

Can an outsider write about your business?

I get it. It's your business. Your baby. You don't want some outsider with thick, luxurious, curly hair rocking up and writing about your baby.

It’s a me!

James, owner of Writeo and lover of words.

But here's the thing. I know your business as well as you know yours, and can apply my trade to pretty much any industry.

Not convincing enough? Here, have some objective benefits of hiring a freelance copywriter for your business.

The benefits of a freelance copywriter.

Save money and a headache.

Freelancers aren’t part of the team, and you don’t need to treat them as such. I mean, you need to be kind to them, but hopefully, that’s a given.

This means there’s no need for icebreakers, no tax to sort, no PAYE problems, and no headache. It also means a cheaper option compared to a permanent member of staff.

And if my own experience is anything to go by, a freelance copywriter can often get as much work done as someone clockwatching in the office, in a shorter (and therefore cheaper) amount of time.

Fresh, original content.

You might think you can write your own website, it’s your business after all, but you’d be surprised at how much a copywriter brings to the table.

Why? Because writing is something we do every day, and we know our business like you know yours.

This allows us to provide excellent copy that’s not only built around your objectives, but is tailor-made for Google and your customers.

Flexibility.

No contract means no commitment, and you can use your freelance copywriter as much or as little as you like.

We’re word mercenaries for hire. There when you need us and lying in wait when you don’t.

Not in a creepy way, but more of a helpful way.

I think.

An outside perspective.

Hiring a freelance copywriter brings a new perspective to your business and website content.

This fresh outlook can breathe life into your communications when they need it most, and take lacklustre content to a new level.

It also boosts brand engagement, giving people more reason to read your website content and ultimately, become customers.

Manage your workload.

You’re busy, which is great, but don’t let your content or marketing efforts take a backseat as a result.

Hiring a freelance copywriter can plug the gaps being busy brings, making sure that your website, social media, and other communications aren’t left behind.

So, to hire a copywriter who knows their stuff and can help you with your website content, drop me an email at james@writeocreative.co.uk.

Anyway, enough of the benefits, let’s chat about jargon.

Can you use jargon for your website content?

A lot of the time, even if you don’t know it, you'll speak in a form of shorthand that everyone in your business understands.

However, your current customers might not know the terms you bandy about to your team, and new customers probably won’t have a clue.

A copywriter who knows their trade can use jargon in a way that doesn’t put off potential customers, but instead, welcomes them and comforts them. Like a mother goose protecting her young.

And to be fair, jargon can be helpful, and it can go a long way to proving that you know what you’re talking about. This can lead to more trust, more leads, and more customers, which is pretty much the goal of running a business.

However, it’s about finding that perfect balance between terms that are too technical and terms that your customers will understand.

Working with this in mind is really important as a copywriter, and it’s something you’ll struggle to achieve if you write your website yourself.

Are remote workers effective?

Not being in the office is seen, primarily by the old guard, as a huge negative. Elon Musk also isn’t a fan, but he literally owns a car company, so he’s a bit biased.

However, by offering an outsider’s view, any copywriter worth their salt (like me) can bring something new to your organisation.

You give me the information you see as relevant - I pump out fantastic copy that grabs attention and converts readers into customers. It’s really that simple.

It’s tried and tested, too, and something I provide to clients on a daily basis.

Looking to hire a freelance copywriter? Get in touch.

So, if you’re looking to hire a freelance copywriter, AKA a wise outsider, AKA Gandalf with the grammar, I’m here for you.

I can create brand new copy that converts, rewrite what you currently have on your website, or whatever else you need in the world of words.

Specialising in SEO content, creative copy, social media work, and whatever else you have in mind, I’m your man if you need to hire a freelance copywriter in the UK.

Get in touch to bring this outsider into your business.

Email me at:

JAMES@WRITEOCREATIVE.CO.UK