What Is A Website Content Writer?
What is a website content writer? Good question! And I'm one that I'm definitely suited to answer.
So, this article will help you understand what a website content writer is, what they do, and how to find professional content writing services for your business.
Let's start with the million pound question…
What is a website content writer?
A website content writer, or a copywriter, is the person you hire to write words on your web pages. Freelance content writers work on a project or hourly basis, and they help with content creation for landing pages, blog articles, and the rest of your website content.
That’s a website content writer.
It’s me.
Marketing agencies also generally provide website content writing services. They do what a freelancer will do - write compelling words to appeal to your target audience and help your website achieve higher search engine results.
What does website content include?
Website content is an all-encompassing term and can include the following:
Landing pages
Service pages
Press releases
Blogs
White papers
Straplines
And more!
As well as rewriting underperforming pages, a freelance copywriter can craft new website copy if you're starting afresh. Some would consider meta descriptions part of website content, too, but these aren't written on your actual web pages.
Social media posts are another form of copywriting but wouldn't be classed as website content writing because they aren't written for a website.
Why choose professional content writing services? 4 reasons
Content writing, also known as copywriting, is a unique skill and something that requires a professional approach. Here are some of the key benefits of content writing for your business.
Improve search engine optimisation
Search rankings can revolutionise your business and lead to a huge uptick in sales and enquiries. A content-rich website is a crucial cog in the SEO machine and when you create quality content, you’re more likely to rank highly with leading search engines like Google.
Bloody Google, ey!
Can’t live with it, can’t attract website visitors without it.
This helps you increase the number of web page visitors and interest in your services or products.
2. Show off your personality and expertise
People love buying from a company they can trust and showing you have a personality can boost your chances of conversions. Utilising the written word is a fantastic way to instil trust in potential customers, and well-crafted content writing can help you claim search results and appeal to more people.
3. Reach more potential clients
Quality content helps you turn potential customers into repeat customers, and compelling copy is a great way to speak to your audience and achieve more sales. Speaking to site visitors in their native language using effective, compelling content writing helps you stand out and build long-term relationships.
4. Simplify the customer journey
Nothing turns potential customers off than a poorly designed or written website. Ensuring your content speaks to your audience effectively and doesn't put people off helps them navigate your site without any issues. This leads to a streamlined experience and a higher likelihood of selling your products or services.
However, it's best to choose a content writer with a proven track record writing the style of content you need, be it blog writing, landing pages, or anything else.
Get in touch for some high quality content
I have over a decade of experience in digital marketing and have been a freelance content writer for over four years. I have experience writing well-crafted content that engages readers and ranks well on search engine results, and it would be my pleasure to help you with your content writing requirements.
Drop me an email at james@writeocreative.co.uk or find out more about my website content services here.
Website content FAQs
What is web copy?
Web copy, or web content, is simply the words on your website. This can come in many forms, from your homepage to product descriptions, service pages, and more. Original content performs better than generic content, and web copy must appeal to your target audience and serve a purpose.
Does website content include blog writing?
Yes, website content includes blog articles on your website.
Is content marketing important for SEO rankings?
SEO (search engine optimisation) is the process of having your website rank highly on search engine results. Search engines rank websites based on various factors, and your web content plays a huge role. So, having a robust content strategy helps you achieve higher rankings and attract more potential customers. This can be achieved with a professional content writer who can craft compelling content for your business.
How much do freelance website content writers charge?
Generally, a price will be agreed upon upfront between the business and the content writer. The writer will discuss what you need from the content and work closely with you to create a first draft you're happy with. There'll usually be a set number of revisions within the agreed price.